You know that one of your existing email sequences or campaigns could be converting better into more signups, demos, and new customers, but you’re not sure exactly why. Let me take a look! After going through a comprehensive audit process, I’ll determine what’s working and what’s not — and make actionable recommendations on what to change to strengthen relationships with your customers and ultimately impact sales.
**I’m so convinced of the value (and necessity!) of the audit process that all projects start with either an Email Marketing Audit or an Email Strategy Roadmap. Taking time upfront to examine the current state of your email sequence or strategy means that we can build on what is working without starting from scratch and get you better results in the long term.
Success Story: Yup.com
Yup ― a tech-enabled tutoring company ― came to me because they wanted their cold emails to school and district leaders to help them book more demos.
After conducting an Email Sequence Audit of 8 emails and a landing page, I shared a 26-page report that laid out my analysis of what was working, what wasn’t working, and where there were missed opportunities that would impact conversions. I made specific, actionable recommendations about how the Yup team could strengthen their cold emails and the landing page.
“At first, I was hesitant about working with an email marketing consultant because I worried that I would get back a bunch of generic recommendations that I would find hard to implement. But Erika’s recommendations were clear, specific, and well reasoned. She reviewed in detail all the materials I shared, and the report she created was easy to understand. Best of all, I am confident that these changes will yield improvements in the performance of our email marketing and our main landing page. It was a pleasure working with Erika.”
HERE’S HOW IT WORKS:
You decide which email sequence (up to 10 emails and 1 landing page) you want me to focus on.
We set up a brief call so I can confirm your goals and gather background information.
I analyze the copy and the data.
I write a report that explains what's working and what isn’t — and why. I’ll make recommendations about how to optimize the sequence.
We meet to talk through the recommendations and answer any questions you have about the report.
You and your team can implement the recommendations in house. Or you can hire me to support the implementation or book another project with me.