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You’ve built a brilliant edtech product that solves a real problem in schools or universities. And you want to help more educators and students.
But to do that, you need more demos.
Or more upgrades from trial to paid subscriptions.
Or less churn.
What you really need is great copy. Customer-centric, research-backed copy that converts. This is where I come in.
Hi! I’m Erika, an edtech copywriter with an unfair glorious advantage: I’m a former educator + district leader too.
Using a process that’s part science and part art, I write copy that helps edtech companies win more hearts, minds, and happy customers.
Because of my years in the education world, I can write in a voice your audience relates to, translate complex tech-speak into their words, and position your solutions in their terms.
“Erika knows email marketing and she knows edtech. She’s so good that I hired her twice within a year!
First, Erika examined StartEd’s overall email strategy and the data to see where the gaps were, and she made some strong recommendations. Then, she wrote 3 email sequences that are getting great results. One of the sequences increased conversions by almost 20%!
Six months later, I hired Erika to lead email marketing for EDTECH WEEK. She developed the best-performing email marketing campaign we’ve ever had! Open rates and click rates increased dramatically compared to previous years. She went above and beyond the original scope to make sure we put this conference back on the map after COVID — and we definitely accomplished that mission.”
Why work with me?
You’ll get results
Here are some recent wins my clients enjoyed:
20% more conversions than ever before
20% more renewals and signups than their most ambitious goal
57% open rate and 12.7% click-through rate ― that’s 2 to 3 times higher than average!*
A new website that aligns with their new branding
A new brand story that leaders love
Sure, I’ve got all kinds of formal credentials too — a bachelor’s degree from Columbia University, a master’s degree in teaching, all kinds of copywriting certifications… But what really matters is that my clients see real results because of my expertise in writing copy that converts.
You’ll get an education insider who can speak to your target audience
I spent 15 years working in schools and districts across curriculum and instruction, administration, and product development. I even helped select edtech companies for a $24 million contract at the New York City Department of Education. So I know education and your target audience’s wants and needs inside and out.
You’ll get research-backed copy that converts
Most copywriters jump into writing, but my process involves deep customer research before I write a single word. I work to understand things like what problems your customers are trying to solve, why they buy your product in the first place, and how they talk about the results they’ve seen. All that information helps me make sure every word of copy I write hits home and gets you the results you need.
Your customers will feel the love
I've got endless respect for teachers, leaders, and students ― and this comes through in the copy I write. Why does that matter? When prospective customers feel respected and understood, they are much more likely to trust your company, buy your solution, and stick around for the long term.