The best emails work 24/7, seem to have a sixth sense for when to pop into an inbox, and know exactly what to say to persuade recipients to click, book a demo, buy.
Your emails are working hard for your company when a teacher skims your onboarding email 5 minutes before his class returns from lunch.
Or when a principal opens your cold email late one afternoon once all the kids leave her office.
Or when a district administrator reads your latest nurture email in the middle of an edtech procurement process.
Even before you've even had a real conversation with any of them, in fact. And for years after too.
Since your emails shoulder so much responsibility for your company, they’d better convert. Luckily, this is where I shine.
“I love working with Erika. Full stop. She approaches every project with empathy and strong creative insights on getting the target audience to take action. She can take a rough brief and deliver copy that is powerful, flows beautifully with design, and drives tangible marketing results.
It is no surprise that Erika is in high demand to support marketing teams across the edtech/education sector. She brings an educator’s perspective to her work and is a tremendous support for any marketing and creative production team. Not to mention, she is fun to work with, which makes the projects we work on together that much more rewarding.”
Services
Email Marketing Audit
You know that one of your existing email sequences or campaigns could be working harder, but you’re not sure exactly what’s wrong with it. After going through a comprehensive audit process, I’ll lay out what’s working and what’s not — and make actionable recommendations on what to change and why.
Email Strategy Roadmap
You’ve got several email sequences and campaigns going out, but they’re not getting the results you’d hoped for. Maybe customers are churning too fast. Maybe you’re worried that leads are slipping through the cracks. Maybe your email sequences just aren’t converting into signups, demos, and new customers ― despite the fact that you thought the copy was fine.
After taking a deep look at what’s going on behind the scenes, I’ll develop an email marketing strategy that will ensure you’re sending the right sequences and leveraging segmentation in a way that targets the right people at the right time. This strategy will tighten your overall sales funnel and ― most importantly ― bring in the conversions you need.
Email Sequence
Email is the highest-converting marketing channel. But only when you do it right ― with copy that makes subscribers feel seen, heard, and understood.
Let’s get one important email sequence working harder for you. If you need more leads and demos, let’s work on a cold email sequence. If you need new customers, let’s work on your onboarding or trial conversion sequence. If you need to reduce churn, let’s work on a nurture or re-engagement sequence.
After starting with an Email Marketing Audit or an Email Strategy Roadmap, I’ll create an email sequence that converts ― complete with strategy and all the copy.
*This service is only available to clients who have done an Email Marketing Audit or Email Strategy Roadmap.
Depending on your needs, I may also recommend:
Voice of Customer Research
Voice of Customer Research is the gold standard for determining the messaging and copy your company should use to communicate with your best-fit customers. Through an in-depth process involving interviews and surveys, your customers themselves will guide the way you position and message your product. If your marketing can help your audience see that you can solve their problem, they will buy.
Landing Page Copywriting
Great emails are incredibly powerful, but they are almost always part of a larger marketing funnel. If great emails drive subscribers to a lackluster landing page, your conversions will suffer. I’ll optimize or rewrite your landing pages and ensure that they actually convert visitors.
VIP Day
Sometimes you’ve got a smaller email project, like revising an existing email sequence. Hiring me for a half day or full day is a great way to get an expert’s eyes on it!