Your copy — including your emails, your website, and your landing pages — works 24/7 and knows exactly what to say to persuade people to click, book a demo, buy.
Your copy is working hard for your company when a teacher skims your onboarding email 5 minutes before his class returns from lunch.
Or when a principal clicks around your website late one afternoon once all the kids leave her office.
Or when a district administrator visits your landing page and signs up for a demo in the midst of a formal procurement process.
Even before you've even had a real conversation with any of them, in fact.
Since your copy shoulders so much responsibility for your company, it’d better convert.
Luckily, this is where I shine.
“I love working with Erika. Full stop. She approaches every project with empathy and strong creative insights on getting the target audience to take action. She can take a rough brief and deliver copy that is powerful, flows beautifully with design, and drives tangible marketing results.
It is no surprise that Erika is in high demand to support marketing teams across the edtech/education sector. She brings an educator’s perspective to her work and is a tremendous support for any marketing and creative production team. Not to mention, she is fun to work with, which makes the projects we work on together that much more rewarding.”
Services
Email Marketing Strategy + Sequences
Email is the highest-converting marketing channel. But only when you do it right ― with a smart strategy and copy that makes subscribers feel seen, heard, and understood.
I’ll develop an email marketing strategy that thoughtfully engages your leads or customers. And I’ll write email sequences that bring in the conversions you need.
Websites + Landing Pages
By the time a prospective customer reaches out to set up that demo or inquire about pricing, they’re 60% of the way to a buying decision.
I’ll write a new website or landing page that will make the best first impression for your company and connect with your prospective customers.
Case Studies
You know your product is stellar, but prospective customers need proof. That’s why case studies are so powerful. I’ll learn about your company and product, source valuable feedback and testimonials from your happy customers, and deliver results-focused case studies.
VIP Day
Sometimes you’ve got a smaller project, like revising an existing email sequence or landing page. Hiring me for a day is a great way to get an expert’s eyes on it!
Custom Project or Consulting
Looking for some other kind of copy or support? I may be able to help. Get in touch, and let’s chat.