1
Audit
If you want to revamp existing copy, we start with an audit. Taking some time upfront to examine the current state means that we can build on what is working without starting from scratch. I take a look at all your existing copy or strategy ― including all the data ― and then make recommendations about what to change and how to improve.
If we’re writing brand-new copy, we’ll start at step 2.
2
Research + Analysis
This is where we find all the copywriting gold — and much of it comes right from your customers’ mouths. I go deep into research mode, gathering all the data I can about your products and your customers. That means I interview you and your team, review existing marketing materials, and pore through any customer research you have. Usually, I’ll also interview and survey your existing customers. I sum up my findings in a research deck that you can use to inform other projects too.
3
Strategy
I’ll use the research to create a rock-solid strategy. Depending on what kind of projects we’re working on together, that might be the plan for an email sequence or an outline of your website.
4
Writing
This is where the art and science of good copy come together. I’ll write the copy. You’ll get to give feedback, of course, and I’ll make revisions.
5
Testing + Optimizing
You and your team publish the copy. And it gets better results than we’d even hoped!
The work doesn’t end there, however. I’ll check in after you implement the new copy to get the results. If I see places where you should be seeing better results, I’ll advise you on how to make the right adjustments.
Win MORE hearts, minds, and happy customers
“We found Erika while in the beginning stages of our rebrand, and I’m so glad we did! She rewrote our entire website. Even the first draft was really, really good and really close. And I’m so happy with the final version!
Erika’s process is great. Rather than jumping right into writing copy, she convinced us that we needed to start by understanding how our customers speak about our product. I’m really pleased that we started with the customers like that — it’s so much better than where we’ve always started in the past (our own opinions and ideas). I can really see the voice of the customer coming through in the copy — that’s really exciting and makes for a much stronger result. ”