I’m Erika, an email strategist + copywriter for edtech companies

There’s immense promise of edtech — but there’s also a disconnect. And that’s because edtech and educators don’t always speak the same language.  

In my 15 years working in schools and districts, I came across edtech companies that listed slick features but never clearly explained what problems their products solved. Others over-promised — or even completely ignored — results. Or their marketing materials were bland, generic, or sounded like they were written by a jargon-loving robot.   

Busy teachers and school administrators don’t have the time for lackluster marketing. They've got a few precious minutes before lunch duty or a parent meeting.

So your email marketing better capture their attention, make them feel understood, and convince them that you can solve their problems.

Otherwise, they’ll forget all about your company and move on to the much more important work of shaping young minds (#nosmalljob). Or worse, they’ll head straight to a competitor that’s better at making them feel understood and supported.

The wrong copy can cripple your sales and weaken your impact, even when your products are the best by far.

What a missed opportunity — for you AND for all those educators and students who need your help.

It all started in the classroom.

I began my career as an English teacher in a public middle school in a low-income neighborhood of New York City. Standing in front of glassy-eyed teenagers all day, I quickly realized that my students would only pay attention to my lessons if I made every word count. (Or if I learned how to do backflips above a bed of nails. I chose the words.)

So every word I said was on a mission. To cut through the drone of their days. To win them over to learning. To inspire them to see themselves as smart and powerful.

I didn't know it then, but this was my start as a copywriter.

I later worked in several different school districts.

When I left the classroom, I worked in project management and product development at the New York City Department of Education. One of my roles was to help select edtech companies for a $24M contract.

After that, I led district-wide academic programs for a charter school network and consulted with school districts across the country on curricula and teacher training.

But edtech always stayed on my mind.

I fell in love with copywriting, and the rest is history.

Along the way, I found myself increasingly drawn back to my lifelong love of writing. I started copywriting on the side and got hooked by the mix of psychology and creativity. And once I discovered how much connection and communication you can build through email marketing, I never looked back.

It felt like a natural decision to bring my copywriting skills to serve edtech companies ― and, by extension, the educators I understand so well.

Since then, I’ve spent years studying with the best copywriters and marketers in the business. I’ve developed a research process that ensures my copy resonates with readers. And most importantly, I’ve gotten incredible results for my clients.

I love email marketing because it’s all about creating connections and building trusting relationships over the long term. Done right, email marketing can be relevant, personal, timely, and meaningful ― just like a professional relationship in real life.

Email marketing can make ALL the difference for companies that want to build long-term relationships with their customers ― relationships that translate into less churn, higher ARR and LTV, and maximum impact.

The best email marketing connects good people doing good work.

That matters because when edtech and educators truly join forces, every mission — even the most ambitious ones like yours — will be absolutely possible.