you’re on a mission —
To use technology to help educators and leaders solve real problems in their classrooms, schools, and universities.
To personalize and accelerate learning.
To be a force for good.
I’m on a mission too
To amplify teaching and learning by helping edtech companies get great tech products into their hands of educators and learners.
To make marketing clear and compelling — not generic, fluffy, or jargony.
To be a force for good.
I’m Erika. I’m an edtech copywriter with an unfair glorious advantage: I’m a former educator + district leader too.
Using a process that’s part science and part art, I write copy that help edtech companies win more hearts, minds, and happy customers.
Because of my years in the education world, I can write in a voice your audience relates to, translate complex tech-speak into their words, and position your solutions in their terms.
The right copy makes you unstoppable.
It educates and builds credibility.
It converts visitors into leads — and eventually happy customers.
It helps you make the impact you’ve been dreaming of.
The wrong copy can cripple your sales and weaken your impact, even when your products are the best by far.
What a missed opportunity — for you AND for all those educators and learners who need your help.
Want more of my story?
It all started in the classroom. I taught English in a public middle school in New York City.
Standing in front of glassy-eyed teenagers all day, I had to make sure that every word I said was on a mission. To cut through the drone of their days. To win them over to learning. To inspire them to see themselves as smart and powerful.
I didn't know it then, but this was my start as a copywriter.
The last day of school with my 7th graders
When I moved on to work in project management and product development at the New York City Department of Education, I watched dozens of edtech sales pitches while selecting companies for a $24M contract. That was eye-opening. The presentations ranged from clear and compelling to generic and jargony.
Later, I led district-wide academic programs for a charter school network and wrote curricula for school districts across the country.
Through it all, the promise and potential of edtech — and the need for great edtech marketing — stayed on my mind.
Along the way, I started copywriting and got hooked by the mix of psychology, data, and creativity. And once I discovered how much connection and impact you can create with great marketing, I never looked back.
It was a natural step to use my copywriting skills to help edtech companies.
Since then, I’ve spent years studying with the best copywriters and marketers in the business. I’ve developed a research process that ensures my copy resonates with readers. And most importantly, I’ve gotten incredible results for my clients.
