Email is the highest-converting marketing channel. But only when you do it right ― with copy that makes subscribers feel seen, heard, and understood.
After taking a deep look at what’s going on behind the scenes, I’ll develop an email marketing strategy that will ensure you’re sending the right sequences and leveraging segmentation in a way that targets the right people at the right time. This strategy will tighten your sales funnel and get the outcomes you want.
Let’s also get your email sequences working harder for you. I’ll write you email sequences that convert ― complete with strategy and all the copy.
Not sure which sequence to start with?
If you need more leads and demos, let’s work on a cold email sequence.
If you need new customers, let’s work on your onboarding or trial conversion sequence.
If you need to reduce churn, let’s work on a nurture or re-engagement sequence.
SUCCESS STORY: CONVERSIONS 20% HIGHER THAN THEIR GOALS
A professional association wanted to increase the number of new and renewing members.
Conducting customer research helped me understand the value members found in being part of the association — and craft the messaging for each segment. Then, I developed an email strategy that sent each segment targeted messages speaking to that value over the course of several emails. Finally, I wrote all the copy.
The result? Open rates and click rates were 2 to 4 times the average* ― meaning that far more people than ever before were opening, reading, and clicking on the association's emails. And most importantly, their conversions beat their ambitious goals by 20%, meaning that the emails successfully convinced people to renew or join!
“Erika is a phenomenal copywriter. For the past 3 years, we’ve collaborated with her on an email marketing implementation for a client — we own the production side and Erika owns the copy.
After sending the first email sequence, the client said that subscribers were really following the story that the emails were telling, that the copy really touched people. And the numbers (open rates, click through rates, conversion rates) were much, much better than anything they had seen before.
Erika is personable, very easy to work with, and passionate. She knows how to use words to authentically build communities, brands, and businesses.”