Email is the highest-converting marketing channel. But only when you do it right ― with copy that makes subscribers feel seen, heard, and understood.
Let’s get one important email sequence working harder for you. If you need more leads and demos, let’s work on a cold email sequence. If you need new customers, let’s work on your onboarding or trial conversion sequence. If you need to reduce churn, let’s work on a nurture or re-engagement sequence. Or another sequence entirely.
I’ll create an email sequence that converts ― complete with strategy and all the copy.
**All Email Sequence projects begin with either an Email Marketing Audit or an Email Strategy Roadmap. Let’s book a call so we can figure out together which one is the right starting point for your company.
SUCCESS STORY: SUCCESS STORY: CONVERSIONS 20% HIGHER THAN THEIR GOALS
A professional association wanted to increase the number of current members renewing their memberships, the number of new members joining their organization, and the number of lapsed members rejoining the organization.
After conducting a Voice of Customer research process to learn about the organization’s members, I developed a strategy that would send each group the right messages at the right time. Then, I wrote the copy with the messaging that would resonate with each group.
The result? Open rates and click rates were 2 to 4 times the average* ― meaning that far more people than ever before were opening, reading, and clicking on their emails. And most importantly, their conversions beat their ambitious goals by 20%, meaning that the emails successfully convinced people to renew their memberships!
“Erika is a phenomenal copywriter. For the past 3 years, we’ve collaborated with her on an email marketing implementation for a client — we own the production side and Erika owns the copy.
After sending the first email sequence, the client said that subscribers were really following the story that the emails were telling, that the copy really touched people. And the numbers (open rates, click through rates, conversion rates) were much, much better than anything they had seen before.
Erika is personable, very easy to work with, and passionate. She knows how to use words to authentically build communities, brands, and businesses.”
HERE’S HOW IT WORKS:
We start with your Email Sequence Audit or Email Strategy Roadmap so we can leverage everything that’s working well without starting from scratch. If you’re not sure which package you should start with, let’s book a call so we can talk through the options.
I make sure we have all the Voice of Customer research and competitor research we need to nail your messaging.
I use the research to devise a strategy and write an email sequence of up to 7 emails ― including all the copy, subject lines, preview text, notes on automations, and recommended tags.
You and your team load the copy into your email platform and send the emails out into the world. Then, you sit back as conversions roll in like magic!
The work doesn’t end there, however. I’ll check in after you implement the new email strategy and copy to see the results. If I see places where you should be seeing better results, I’ll advise you on how to make the right adjustments.