You’ve got several email sequences and campaigns going out, but they’re not getting the results you’d hoped for. Maybe you’re worried that leads are slipping through the cracks. Maybe customers are churning too fast. Maybe your email sequences just aren’t converting into signups, demos, and new customers.
After taking a deep look at what’s going on behind the scenes, I’ll develop an email marketing strategy that will ensure you’re sending the right sequences and leveraging segmentation in a way that targets the right people at the right time. This strategy will tighten your overall sales funnel and ― most importantly ― bring in the conversions you need.
**I’m so convinced of the value (and necessity!) of the audit process that all projects start with either an Email Marketing Audit or an Email Strategy Roadmap. Taking time upfront to examine the current state of your email sequence or strategy means that we can build on what is working without starting from scratch and get you better results in the long term.
SUCCESS STORY: 20% MORE CONVERSIONS BY REWRITING JUST ONE EMAIL SEQUENCE!
StartEd ― which offers edtech accelerator programs ― came to me because they wanted more of their leads to join their programs.
After a comprehensive audit and strategy process, I developed an Email Strategy Roadmap that laid out how to use email to welcome and nurture subscribers as they join StartEd’s edtech community. I provided specific recommendations on both how to revise their current email sequences and which email sequences they should add ― in addition to offering other bonus recommendations to tighten their sales funnel.
Then, StartEd hired me to write three of the new email sequences: a welcome sequence and two different nurture sequences.
The result? Program applications have increased by almost 20% since the first nurture sequence went live! That means that StartEd has successfully expanded their pool of applicants ― and ultimately paying customers ― without increasing traffic to their website. Even just one email sequence can impact revenue.
“Erika knows email marketing and she knows edtech. She’s so good that I hired her twice within a year! Erika examined StartEd’s overall email strategy and the data to see where the gaps were, and she made some strong recommendations. Then, she wrote 3 email sequences that are getting great results. One of the sequences increased conversions by almost 20%!”
HERE’S HOW IT WORKS:
You tell me all about your company, audience(s), and goals.
In your email platform, I analyze your existing email strategy, copy, and data to determine what's working, what isn’t, and where you have missed opportunities.
I develop a comprehensive email marketing strategy that will ensure you’re sending the right sequences and leveraging segmentation in a way that targets the right people at the right time.
We meet to talk through all of my recommendations and the rationale.
You and your team can implement the email marketing strategy in house. Or you can hire me to revise existing email sequences or write a new email sequence based on the strategy document.